The Association for Breastfeeding (APROLAM) jointly with the Center for Technology and Digital Innovation Carso and supported by the Carlos Slim Foundation developed this useful application for iOS and Android mobile devices.
Breastfeeding is essential in the development and growth of babies. It is during this phase that the newborn receives protection through maternal milk, and there is no substitute that provides all the benefits resulting from this activity. For a better experience during breastfeeding, APROLAM in conjunction with the Center for Technology and Digital Innovation Carso and supported by the Carlos Slim Foundation developed a useful application for iOS and Android mobile devices, which provides important information, clarifies and dispels all the myths surrounding this important link between mother and child.
What are the benefits of breastfeeding for the baby and for the mother?
This app answers both questions and shares tips, such as proper nutrition and how to improve the quality of nutrients ingested by the baby, how to prepare for breastfeeding, hygiene best practices to avoid any risk, and how to solve some of the common problems women face during this period.
This app has 10,000 downloads, and its latest update — version 1.1 — includes improvements, such as being more attractive and information better structured to allow users easier reading. Furthermore, the ‘favorites’ feature allows saving preferred tips to access them easily, and it can be shared on social networks and through SMS messaging.
Did you know this?
- Current studies show that every 22 seconds a baby dies from a condition that could have been avoided by breastfeeding: 1.4 million child deaths could be avoided with this practice.
- Breastfeeding for more than four months decreases baby’s chances of getting pneumonia by 72% and diabetes mellitus by 40%.
- If women breastfeed for a year or more — cumulative lactation — breast cancer incidence drops from 6.3% to 2.7% and reduction of ovarian cancer by up to 25%.
- When a mother breastfeeds, invests 500-600 calories in 24 hours to produce milk, promoting weight loss quickly and effectively.
- Research shows that 20% of newborn deaths (less than one month old), can be prevented if newborns begin their breastfeeding within the first hour of life.
- Children who were breastfed for six to nine months have on average 6 IQ points higher than those who were breastfed less than a month.
- In Mexico, a survey performed by the Mexican Social Security Institute (IMSS) in 2009 revealed that less than half (43.2%) of newborns were exclusively breastfed during the first three days of life, while the World Health Organization (WHO) recommends exclusive breastfeeding for at least the first six months of baby’s life.
To download the application visit:
