A year after reengineering the ClikiSalud.net portal and reached more than 100,000 monthly visits, Clikisalud.net aims to occupy an important place as information reference for preventing and maintaining the entire family’s health.
To support this significant growth, this year the Carlos Slim Foundation launches the campaign Prevent to Smile with the support of companies, transportation organizations and media. This campaign uses a range of tools and communication elements to multiply its dissemination.
The campaign’s objective is to promote the prevention and self-care, so more people live longer and better.
With simple and fresh images, plus a clean and modern design CLIKISalud.net, through its campaign Prevent to Smile, displays direct messages that seek to raise awareness about the importance of health’s prevention. The campaign is aimed primarily for children, youth, women and seniors.
Around Prevent to Smile concept, this campaign encourages the public to take the health ‘clik’ to change their lives.
The campaign can already be seen in different forms of transport, such as Metrobus, Mexibus, Light Rail and Mexico City’s Metro. From these ads a user can scan images and view a video in augmented reality with the application RA Infinitum.
Prevent to Smile is also featured in print media, radio, television and shopping malls in the Great Mexico City, Villahermosa, Merida and San Luis Potosi.
This is how the Carlos Slim Foundation reaffirms its commitment to the Mexican family’s health, renewing and promoting its educational health communication portal CLIKISalud.net.
And have you taken the health ‘clik’ that can change your life? Sign into www.clikisalud.net!
